Mendoza School of Business

Marketing



What You’ll Learn

Located in the Department of Marketing, you’ll develop analytical thinking, strategic ability and creativity through a range of innovative courses.

By immersing yourself in courses like Marketing Research, Consumer and Organizational Buyer Behavior and Social Media, you’ll begin to understand what motivates consumers, the role of marketing in society, and how to build and execute successful brands.

During your senior year, you’ll have the opportunity to participate in Advertising Campaigns, a course that gives you the chance to create, produce and present promotional solutions in support of products and services for real clients.