Undergraduate ITAO Courses
For specific requirements, see your graduation year here.
ITAO 20200 / BAMG 20150: STATISTICAL INFERENCE IN BUSINESS (3 CREDIT HOURS)
Statistical Inference in Business focuses on using data to make sound inferences about a population based on sample data, especially in business contexts. More specifically, students will learn how to make inferences using test statistics and confidence intervals in contexts of multiple groups and/or multiple variables, with multiple regression and related methods heavily emphasized. Throughout the course, issues of sampling variability, research design, causality, and the assumptions and limitations of the methods are discussed. Students will supplement their conceptual understanding of the material using statistics software.
ITAO 20600 / MGT 20600: IT MANAGEMENT APPLICATIONS (3 CREDIT HOURS)
This course will provide a hands-on introduction to the world of Information Technology Management. Students will attain a general understanding of opportunities and challenges in IT Management through the use of common tools and business processes. They will use Microsoft Excel to structure and solve general business problems, analyze what-if scenarios and use optimization processes. They will use Microsoft Access to create and manage databases. They will also learn the use of HTML in basic website design to create both a personal web site and an e-Commerce site.
ITAO 30800 / BAMG 30700: INTRODUCTION TO PROCESS ANALYTICS (1.5 CREDIT HOURS)
Businesses compete based on the efficiency and effectiveness of delivering an experience, service, or good to their customers. This class provides a foundation for evaluating and analyzing business processes in order to make them more efficient and effective. Students will understand the problems and issues confronting operations managers. Furthermore, they will also learn language, concepts, insights, and tools to deal with these issues in order to gain competitive advantage through process analytics. The concepts and tools presented in this class can be applied to the service or manufacturing sector, to for-profit or not-for-profit organizations and all disciplines within a business.
ITAO COURSES REQUIRED OF BOTH ITAO MAJORS: BAN AND ITM
ITAO 30150 / MGT 30220: NEW MEDIA PRESENTATION (1.5 CREDIT HOURS)
A principal challenge for every manager is to determine what sorts of arguments others will find persuasive. Communication is at the heart of what business is about: writing, speaking, and listening are skills that will permit you to succeed. We’ll use case studies to examine authentic business problems and we’ll offer coaching, feedback, and peer review to develop the skills that executives, customers, employees, shareholders, the press, and the public find so valuable in a professional manager.
ITAO 40150 / MGT 40750: QUANTITATIVE DECISION MODELING (1.5 CREDIT HOURS)
Whether it is picking an investment portfolio, moving goods through a supply chain, staffing a customer support center, or deciding how many reservations an airline or hotel should take, business decisions involve substantial quantitative analysis. We’ll learn how spreadsheets (beefed-up with powerful add-ins) can help solve these sorts of problems. In particular, we’ll learn how the techniques of simulation and optimization can help make a variety of businesses more competitive. Only a basic familiarity with spreadsheets is assumed.
MGTO 30300 / MGT 30490: BUSINESS PROBLEM SOLVING (3 CREDIT HOURS)
Just days before Christmas in 1999, Toysrus.com realized that it was not going to be able to fulfill tens of thousands of toy orders that it had promised would arrive before Christmas - even though the inventory was on the shelf! Two days before Christmas, top management decided to issue “We’re Sorry” emails to everyone whose package was not shipped. Is this the business decision you would have made? This class will help develop your “corporate street smarts” to leverage your creative and problem solving skills. Through hands-on techniques and exercises you’ll learn how to ask the right questions, gather the right data, and use it to improve your judgment and make better decisions
BUSINESS ANALYTICS COURSES
ITAO 30210 DATA ANALYSIS WITH PYTHON (3 CREDIT HOURS)
It is very important in the current age of big data and data-driven business models to have basic skills of programming. This course introduces students to Python, a widely used programming language among data scientists, with the goal of cleaning, modeling, transforming and analyzing data. Students will learn fundamentals of programming, use python packages for acquiring data from various sources, learn skills to slice and dice the data and produce data visualizations. They will gain experience in Python and apply these skills in generating reproducible reports in business contexts. Also, this course prepares them for more advanced data science and machine learning methods.
ITAO 30220 PREDICTIVE ANALYTICS (3 CREDIT HOURS)
The unprecedented availability of data and information now allows companies to rely on facts rather than intuition to drive their business decisions. Giant online retailers like Amazon.com investigate customers' browsing histories to recommend products that may be of interest to customers. Banks study the payment patterns of old customers to predict the likelihood that new borrowers will default. Wireless providers analyze usage data to predict customer turnover. Firms can make better strategic and tactical decisions and gain competitive advantages by leveraging the tremendous amount of data now available on the table. We'll study the tools and techniques these companies and others use to make better and faster decisions, and we'll learn about how methods such as data mining can be used to extract knowledge from data.
ITAO 30230 DATA MANAGEMENT (1.5 CREDIT HOURS)
Effective business analytics requires developing an infrastructure for collecting, managing, and retrieving data in forms that are appropriate for analysis and decision making. This course provides an understanding of key concepts and models for data management in business organizations. Topics that are introduced include relational database concepts, structured query languages, data cleaning and transformation processes, and issues associated with the management and analysis of unstructured data.
ITAO 30240 DATA EXPLORATION AND VISUALIZATION (1.5 CREDIT HOURS)
Visualization techniques are increasingly important for understanding what can be learned from unstructured data sets, and demand is strong for analytical skills in this area. A typical example might involve analyzing all tweets for a particular topic to better understand consumer sentiment, where traditional analytical approaches face challenges not only due to the massive scale of the data, but also because it is unstructured. Even semi-structured data, which may be described by tags or in other ways, do not conform to the standard table structures. Students in this class will gain experience capturing, storing, and visualizing large sets of unstructured and semi-structured data using a variety of contemporary technologies such as Hadoop, PowerPivot and Tableau.
ITAO 40210 SAP PREDICTIVE ANALYTICS (1.5 CREDIT HOURS)
Gain hands on experience using analytic solutions from SAP. Topics include reporting using SAP BusinessObjects Analysis, and data mining using SAP Predictive Analysis. Students are introduced to SAP BusinessObjects and SAP Crystal analytic applications with a focus on hands-on exercises covering end user analytics. The focus is hands-on exercises covering developer-focused analytics.
ITAO 40250 UNSTRUCTURED DATA ANALYTICS (1.5 CREDIT HOURS)
Approximately 80% of the world's data is unstructured, that is data that does not conform to relational database principles. It is growing at fifteen times the rate of structured data. Unstructured data includes corporate e-mails, financial filings, customer feedback, blogs, online reviews, instant messages, tweets, pictures, videos, and graphs among others. Extraction of insights from unstructured data is increasingly viewed as a high-valued opportunity but is still a nascent area within many companies and other organizations. Analytic techniques are increasingly important for understanding what can be learned from unstructured data sets and demand is strong for unstructured data analytical skills.
This course introduces students to the process of performing high-valued analytics with unstructured and semi-structured data to support business decisions. Students will identify relevant data sources (big and small), learn how to use contemporary technologies such as the Hadoop ecosystem to store and process the data, implement advanced processing and analytical techniques, and develop predictive models. The course will introduce and use concepts in machine learning, natural language processing and information retrieval to solve real-world problems.
ITAO 40420 MACHINE LEARNING (1.5 CREDIT HOURS)
Machine learning is the science of getting technology systems to act without following prescriptive software. Most AI is unknowingly used daily by humans in their cars, homes, companies and experience it in the infrastructure of our nation. Most think we are in the midst of a new industrial revolution that is driven by AI software accompanied by sensors and big data that feed the software what it needs to act. This course will teach machine learning techniques and the application of those techniques. The course will cover supervised learning, unsupervised learning, best practices and AI safety or the ethics of AI. The course will examine real life examples such as robotic control, text understanding, medical informatics, and many other areas being impacted by machine learning.
ITAO 40430 SOCIAL MEDIA ANALYTICS (1.5 CREDIT HOURS)
This course will introduce students to the data that lies beneath the internet, with a particular focus on social media. We will begin with an understanding of the rules of engagement and ethical decision-making in social media marketing. We will analyze different social media platforms, understand how to link digital content to specific target audiences, and develop effective strategies for social media monitoring. This course will require basic statistical analysis of data using excel, and students will have the option of earning social media certification and Google analytics certifications by the end of the class.
ITAO 40510 ETHICAL CONSIDERATIONS IN DATA ANALYTICS (1.5 CREDIT HOURS)
Data-informed decision making has created new opportunities, but also expands the set of possible risks to organizations. One of these risks comes from grappling with the "should we?" question with regard to data and analytics, and associated privacy concerns. In this course, we will explore several frameworks to address the issues related to the proper roles of public law, government regulation, and ethics in performing and managing analytics activities. The course will cover applicable theory and guidelines, and also make use of case studies. Upon completion, the student should be comfortable adapting one of these ethical frameworks for use in alignment with their organizational mission.
ITAO 40520 SPORTS ANALYTICS (1.5 CREDIT HOURS)
Many industries are being created and transformed by using the techniques of business analytics. With the goal of studying these techniques in some depth, this course focuses on one such industry: sports. This industry has clearly benefited from the application of a wide variety of analytics techniques, and has the advantage of being widely and closely followed, with large amounts of easily-accessible real-world data. Topics for study in this course include how to evaluate players, rate teams, schedule leagues, and enhance coaching strategies. Assignments involve the hands-on use of a variety of techniques and tools, which are useful in most industries. Techniques and tools include data manipulation, probability, statistics, optimization, spreadsheets, and a powerful statistics package. A basic knowledge of Excel, statistics, and sports (in particular, baseball, basketball, and football) is assumed. (You do not have to be a sports fanatic.)
IT MANAGEMENT COURSES
ITAO 30610: APPLICATION DEVELOPMENT (3 CREDIT HOURS)
While most of us use computers as part of our daily lives, very few of us know how the computer programs we use actually work. Using object-oriented event-driven programming, we’ll build and use programs that allow the computer to perform functions you design. Your VBA (Visual Basic for Applications) programming skills will help you develop expertise as the go-to person for programming solutions, especially within Excel and other MS Office applications, and will transfer easily to many other programming languages including programming for the Internet.
ITAO 30620: STRATEGIC IT (1.5 CREDIT HOURS)
While Amazon and Dell used the internet to create new retailing business models, that same technology was instrumental in destroying the business models of the telephone and music industries. What caused the difference? We’ll examine how to use IT for competitive advantage in a digital economy. We’ll explore how IT improves problem solving, productivity, quality, customer service, and process reengineering. We’ll also examine how to apply current technologies in innovative ways to impact an organization’s bottom line.
ITAO 30630: SYSTEMS ANALYSIS AND DESIGN (3 CREDIT HOURS)
Each day, organizations like Wal-Mart analyze hundreds of millions of transactions to increase efficiency and better serve their customers. We’ll use market-leading Oracle Enterprise Database software to store and analyze large datasets just like Wal-Mart does. In addition, you’ll serve as an IT consultant and build a real-world application for a client organization. In this role, you’ll experience the entire system analysis process, including problem definition & analysis, design processes, testing, and implementation.
ITAO 30640: NETWORKING & SECURITY (3 CREDIT HOURS)
Is it possible to make information more accessible and more secure at the same time? Because this is a problem most organizations now face, the Bureau of Labor Statistics recently named Network Systems and Data Communication Analyst as the fastest-growing job for the period ending 2014. We’ll learn about the technologies used in local and wide area networks, with a strong emphasis on network security. We’ll make this come alive by building a small, fully-functional, routed network and complete exercises that will teach you techniques for securing data networks in a modern business environment.
ITAO 40640: INTRODUCTION TO DIGITAL FORENSICS (3 CREDIT HOURS)
Digital devices and communications are a part of daily life. This course will provide students with an introduction to the field of digital forensics and e-discovery. Topics to be covered include the scientific method of digital forensics, electronic discovery, legal issues related to digital analysis, and mobile technologies. Students will learn basic procedures and requirements for conducting digital analyses on a variety of platforms, including Windows, iOS, and Android devices.
ITAO 40660: IT PROJECT MANAGEMENT (1.5 CREDIT HOURS)
Whether you become a high-profile real estate developer, an investment banker, or an entrepreneur, in any career you’ll need some project management skills to get your job done. Everyone tries to get projects finished on time and under budget, but many critical business projects fail anyway. We’ll learn the steps associated with successful project management, examine some optimization techniques, learn how to use the software tools that enhance productivity, and discuss how to avoid the implementation pitfalls that cause good people doing good projects to fail.
ITAO 40710 ADVANCED DATABASE MANAGEMENT (1.5 CREDIT HOURS)
Databases form the foundation of almost all applications in organizations. Globally, businesses are faced with the enormous challenge of making major decisions based on the data that they gather minute-by-minute from their transactional and reporting databases which often are in many locations and systems. This course will give students the foundation to understand and work with enterprise-level database structures and underlying relationships. Students in this course will also deploy the latest tools that will enable intelligent decision making both on local servers and in the cloud where many companies are moving their applications and data. Students will also build and analyze enterprise and internet databases both in transactional and data warehousing environments.
ITAO 40720: ENTERPRISE ARCHITECTURE (1.5 CREDIT HOURS)
Enterprise Architecture is a holistic management and planning activity that enables the analysis, design and documentation of an organization in its current and future states. Understanding Enterprise Architecture is critical to delivering quality IT solutions, whether as a consultant or developer. This course will provide a working knowledge of Enterprise Architecture concepts and provide a framework linking strategy, business and technology. Students will have the opportunity to use the concepts and the framework in case studies to perform analyses and make recommendations for an enterprise to realize its goals.
ITAO 40780: BUILDING WEB APPLICATIONS (3 CREDIT HOURS)