Mendoza School of Business
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Digital Marketing (MSDM)

Thrive in the Digital Era with an M.S. in Digital Marketing

Accelerate your career in just 10 months with Notre Dame’s new STEM-designated Master of Science in Digital Marketing (MSDM), specifically designed to equip you with the latest skills and insights essential to become a leader in the dynamic field of digital marketing. Prepare for roles in digital marketing management, social media management, marketing analytics, and more.

This full-time residential program joins the Mendoza College of Business’s distinguished portfolio of specialized master’s programs. Taught by world-renowned faculty, the MSDM program will provide you with invaluable digital marketing experience. As part of the Notre Dame community, you will connect with leading employers and a network of dedicated alumni, and forge lasting relationships with individuals committed to mutual advancement.

Start Date
August 2025

Format & Location
Full-time on the Notre Dame campus

Duration
10 months

What You’ll Learn

Gain the Skills to Move Ahead

Designed for business and non-business graduates alike, the MSDM is perfect for young professionals with less than three years of work experience. The 32-credit hour curriculum is designed to elevate your role in digital marketing-related fields, giving you the essential skills necessary to meet the demands of a growing digital marketing landscape.

Notre Dame students at the Chief Marketing Officer Summit

Real-World Experiences

As an MSDM student, you’ll find exciting hands-on learning opportunities at every stage of your journey – opportunities that prepare you to make an impact immediately upon graduation. Translate theory into practice as you influence real markets using analytics tools to optimize results.

Learn From World-Class Faculty

Be challenged and mentored by academic researchers at the forefront of marketing innovations as well as industry professionals who have shaped digital marketing strategies at Fortune 500 companies. Leading the charge is MSDM Academic Director, Kevin Hartman, former Chief Analytics Strategist at Google and author of Digital Marketing Analytics: In Theory and Practice.

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Faculty Spotlights

The Notre Dame M.S. in Digital Marketing courses are led by industry professionals and thought leaders who bring practical, real-world insights into the classroom. Beyond technical mastery, our faculty focus on ethical leadership, ensuring graduates understand the broader implications of marketing strategies.Learn more about our faculty.

Kevin Hartman Headshot
Kevin Hartman

Associate Teaching Professor Courses Include: Digital Brand Strategy, AI and Automation in Marketing, Data Storytelling, Digital Marketing One-Week Immersion

Frank Germann headshot
Frank Germann

Chair of the Marketing Department; Associate Professor of Marketing Courses Include: Digital Marketing Analytics

Vamsi Kanuri
Vamsi Kanuri

Professor of Marketing Courses Include: Managing Digital Engagement

Mitchell Olsen headshot
Mitchell Olsen

Associate Teaching Professor of Marketing Courses Include: Digital Marketing Management

Susan Kleiser headshot
Susan Kleiser

Teaching Professor in Marketing Courses Include: Digital Customer Experience

Keyan Li headshot
Keyan Li

Assistant Professor of Marketing Courses Include: Digital Advertising and Media

Shankar Ganesan
Shankar Ganesan

Professor of Marketing Courses Include: Valuing and Managing Digital Customers

Shijie Lu headshot
Shijie Lu

Associate Professor of Marketing Courses Include: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Tuition & Aid

Tuition for the 2025-2026 MS in Digital Marketing program is $62,000.

Scholarships are available to all qualified candidates, regardless of citizenship. These are determined by the Admissions Committee at the same time your application is being evaluated. To apply for a scholarship, please complete the scholarship section within the application.

Scholarship decisions will be provided at the time of admission.

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Career Development

Mendoza’s Graduate Business Career Development office houses a world-class team of experts dedicated to helping you launch a career that builds upon your experience, leverages your skills, and embraces your values.

You will have the opportunity to meet one-on-one with a coach regulary throughout the year as you tailor your individual career strategy.

Engage with corporate representatives through numerous on-campus touchpoints each year, providing opportunities for networking, mentorship, and potential career placements.

Notre Dame’s global alumni network features more than 270 alumni clubs and is consistently rated one of the most responsive in the world.

Find Notre Dame alumni working in Digital Marketing on our LinkedIn page.

  • Associate Digital Marketing Manager
  • Digital Strategist
  • Digital Marketing Specialist
  • Marketing Analyst
  • Market Research Analyst
  • Social Media Specialist

You’ll be prepared for diverse roles in digital media and marketing strategy, market research, and digital marketing analytics opportunities across various industries.

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Do I need a Master’s Degree in Digital Marketing? Hear from Professor Kevin Hartman:

Read More

Admissions

The next step you take in your early professional career could be the one elevates your impact and transforms your perspective on the digital world.

RoundApplication DeadlineDecision ReleaseConfirmation Deadline
(typically 30 days)
Early ActionSept. 5, 2024Oct. 18, 2024Nov. 18, 2024
Round 1Oct. 15, 2024Dec. 13, 2024Jan. 13, 2025
Round 2Jan. 7, 2025Mar. 14, 2025Apr. 15, 2025
Round 3Mar. 17, 2025May 2, 2025Jun. 2, 2025
Round 4May 6, 2025Rolling30 days after decision
  • International Applicants
    International candidates are strongly encouraged to apply as soon as possible to allow time for visa paperwork and processing.
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Student Life

As an MSDM student, classroom and extracurricular engagement are essential to your success and growth as a digital marketing leader. The vibrant student life at Notre Dame will shape your experience long past graduation. As an MSDM student, you can:

  • Participate in various clubs, recreational sports, and the Specialized Master’s Student Association.
  • Give back to the South Bend community through volunteer opportunities with organizations like Habitat for Humanity and the Food Bank of Northern Indiana.
  • Attend one of our Mendoza Rallies and network with alumni, professors, and recruiters on Football Fridays, then watch the game from the graduate student section at Notre Dame Stadium.

Visit Us

When you’re considering a decision as important as where to pursue your master’s degree, a campus visit will help give you the insight you need to make the right choice.

It’s a chance for you to get to know Notre Dame and for us to get to know you.

Our students tell us that visiting the campus greatly impacted their decision to attend Notre Dame. Your visit can include:

  • Connecting with the admissions team
  • A tour of the Mendoza College of Business

Register for an Upcoming Campus Visit

Attend an Event

Wed Apr 23
MSDM Small Group Chat
Tue Apr 29
Specialized Masters Programs Application Workshop
Mon May 12
MSDM Small Group Chat
View All MSDM Events

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