Smith will retain his current responsibilities for overseeing the areas of marketing, merchandising, sourcing, inventory management, supply chain and store operations. In addition, he will assume responsibility for information technology.
"The promotion of Travis acknowledges the outstanding business results our company has achieved under his inspired leadership," said Darrell Webb, who will remain chief executive officer and chairman of the board of directors for Jo-Ann.
Smith has served as chief operating officer of Jo-Ann Stores Inc. since February 1, 2009. He joined Jo-Ann as executive vice president of merchandising and marketing in July, 2006. Prior to joining Jo-Ann, Smith was senior vice president of general merchandise for Fred Meyer, the 128 store super center division at The Kroger Company. He holds a Bachelor's Degree in Business Marketing and Communications from the University of Notre Dame.