News

Analytics professor’s research offers new way to forecast COVID-19 cases, study impact of public health measures

A statistical estimation technique developed by assistant business analytics professor Zifeng Zhao and his fellow researchers offers public health officials a new way to build short-term forecasts of coronavirus diagnoses and deaths.

Melissa Jackson

Investors prone to extrapolation bias before earnings announcements, study finds

Behavioral finance researcher Peter Kelly's new research examined the mental shortcuts people take when trying to understand a situation or make a decision.

Melissa Jackson

‘Street’ effective tax rates are more useful in predicting companies’ future tax outcomes, study finds

Assistant professor of accountancy Erik Beardsley's research sheds light on the most effective methods to predict future tax outcomes, which simplifies the decision-making process for investors.

Shannon Roddel

Unfamiliar conditions impact design thinking’s effectiveness on new product development, study finds

IT, Analytics and Operations professor Nicholas Berente and his co-researchers collaborated with the COO of an AI-based SaaS company in Silicon Valley to take a closer look at the conditions and effectiveness of design thinking.

Melissa Jackson

Auditors’ reputations linked to client portfolio, study finds

It’s an ongoing challenge for the average consumer to accurately assess the quality and value of professional service providers, whether it’s a mechanic or a medical professional; a real estate agent or a plumber; an auditor or a financial planner. For most, the divining rod is reputation. The importance consumers place on reputation influences how […]

Melissa Jackson

Consumer views on third-party uses of personal location data vary, study shows

It’s common knowledge that tech companies mine users’ personal information, but how do consumers feel about their location data being tracked and sold? New research from tech ethics professor Kirsten Martin yields surprising results.

Shannon Roddel

Quality suffers for audit offices with clients from different industries, study shows

The quality of audit services suffers when an audit firm has clients from many different industries, according to new research from Accountancy Professor Erik Beardsley.

Shannon Roddel

The limits of resilience

Entrepreneurship professor Dean Shepherd's latest research reveals domestic abuse has an inhibiting effect on entrepreneurship.

Brendan O'Shaughnessy

From the top: Effective customer analytics solutions need leadership advocacy

Marketing professor Frank Germann's research finds that companies need to do more than invest in analytics staff and systems in order to improve business performance. The attitude of the top management team (TMT) makes a critical difference, and their advocacy drives positive outcomes.

Melissa Jackson

When safety rules backfire

A study from marketing professor Vamsi Kanuri reveals that government-imposed restrictions related to issues such as vaping and obesity can backfire, depending on political ideology.

Shannon Roddel