News
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Researchers develop new method to help investors predict firms’ decision-making, optimize portfolios and generate greater returns
Research from the University of Notre Dame's Andre Martin, assistant professor of Marketing, introduces a novel method to help investors predict myopic marketing spending up to a year in advance, giving investors ample time to optimize their portfolios and generate much better returns.
Shannon Roddel -
Suppressing boredom at work hurts future productivity, study shows
New research from the University of Notre Dame shows that trying to stifle boredom prolongs its effects and that alternating boring and meaningful tasks helps to prevent the effects of one boring task from spilling over to reduce productivity on others.
Shannon Roddel -
2024 Women Lead: Sandra Vera-Muñoz
Sandra Vera-Muñoz, associate professor of accountancy honored as part of Notre Dame’s 2024 Women Lead, tells her students that their future employers are really hiring them for their judgment.
Brendan O’Shaughnessy -
In online business, opposites attract — and increase sales
A new study from the University of Notre Dame examines how gender bias influences people-centric operations in online platforms.
Shannon Roddel -
Women helping women: Female mentors guide businesswomen to greater success
A new study by University of Notre Dame Marketing Professor Frank Germann found that pairing female mentors with female entrepreneurs, or gender matching, made a significant positive difference.
Shannon Roddel -
New Mendoza lecture series honors professor Mike Crant for his research career
Mike Crant, the Notre Dame Professor of Management & Organization, presented “My Mendoza Journey: A Memoir,” a reflection on his personal and professional experiences since joining Notre Dame in 1990.
Carol Elliott -
Fukushima firsthand
What does it take for a community to recover from a natural or manmade disaster, or even a combination of the two? Professor Jessica McManus Warnell and a team from Notre Dame traveled to Japan to examine the recovery efforts from the Fukushima disaster.
Christine Cox -
‘Crowding out’ the competition: Study reveals surprising livestream chatting and tipping behavior
The study by Shijie Lu, marketing professor at Notre Dame’s Mendoza College of Business, looked at livestreaming of performances including dancing, singing and talk shows, for which tipping is similar to donating to a street performer.
Shannon Roddel -
Peter Easton testifies in ongoing trial of FTX founder Sam Bankman-Fried
University of Notre Dame Accountancy Professor Peter Easton was hired by the U.S. Department of Justice to provide a detailed analysis of the exchange of billions of dollars between FTX and its sister hedge fund, Alameda Research.
Shannon Roddel -
Entrepreneurial resourcefulness offers hope in crisis
When large-scale catastrophic events occur, entrepreneurs are key to rebuilding a country’s future according to research from Dean Shepherd, the Ray and Milann Siegfried Professor of Entrepreneurship at Mendoza College of Business.
Ty Burke