Turning coursework into holistic problem solving for modern marketing issues
Vamsi Kanuri shares how he brings his marketing research and expertise into the classroom to give marketing students hands-on experience.
Andrew Imdieke wins Wildman Award for his impactful accounting research
Imdieke and his co-authors received the award for their paper, “The Revival of Large Consulting Practices at the Big 4 and Audit Quality,” published in Accounting, Organizations and Society.
Investors overvalue companies that align with presidential policies – and their mistakes leave money on the table
Finance researcher Zhi Da analyzed how presidential politics affects the performance of individual stocks, especially those that could benefit or be hurt by a president’s policies.
‘Dirty’ money? People pay in cash to forget about guilty purchases
Christopher Bechler, a researcher from the University of Notre Dame's Mendoza College of Business, found that people tend to pay in cash when making purchases that are hard to justify.
Cash or card? Consumers pay strategically to forget guilty purchases, study shows
Research from from Christopher Bechler, assistant professor of marketing in Notre Dame’s Mendoza College of Business, found that when a purchase is difficult to justify consumers pay with less-trackable methods, like cash.
Many consumers make unhealthy choices, but ‘uptrend messaging’ can help drive healthy behavior
Research from the University of Notre Dame's John Costello and Frank Germann found emphasizing the positive in messaging promotes an increase in healthy behaviors.
Companies hide negative news by issuing unrelated press releases alongside SEC filings, study shows
To distract investors from bad news, companies strategically issue unrelated press releases on the same day they file negative news with the SEC via Form 8-K, according to a new study from University of Notre Dame accountancy professor Jessica Watkins.
Battling deceptive pricing: How revealing the “true normal Price” can protect consumers
Marketing professor Joel Urbany co-authored an article for the American Marketing Association talking about their research into how competition actually encourages deceptive pricing.
American Marketing Association
A science of disruption
Diego Gómez-Zará, a concurrent professor at Nore Dame's Mendoza College of Business and the College of Engineering, has developed data-driven tools for determining the factors that make a product, concept, and technology become disruptive rather than developmental.
Insight into human trafficking
In this podcast by Notre Dame Stories, Dean Shepherd, the Ray and Milann Siegfried Professor of Entrepreneurship in Notre Dame’s Mendoza College of Business discusses his research into the organization of sex work and human trafficking in India.
Notre Dame Stories