News
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Follow the science? Consumers aren’t always impressed with scientifically developed products, study showsSometimes consumers like products created with science and other times they do not, and new research from marketing professor John Costello shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
Shannon Roddel -
Loud and clear: High-energy ads keep viewers tuned in, study showsA new study from the University of Notre Dames Joonhyuk Yang confirms the shift and shows that advertisers should pay attention to components of ad content other than loudness, which has been regulated by law.
Shannon Roddel -
IIEI Policy and Practice Lab amplifies research and directly impacts deep trade agreement policyIn his role as IIEI Lab’s Principal Investigator, Jeffrey H. Bergstrand, a Kellogg faculty fellow and professor of finance at Mendoza College of Business, emphasizes that the lab’s research addresses human welfare and development and delivers high-impact, high-yield research directly to policymakers.
Katharine Jamieson -
Charities can benefit by giving contributors more control over their donations, study showsDonors feel more personal control over how their time (versus money) is used, according to research from John Costello, assistant professor of marketing at Notre Dame’s Mendoza College of Business.
Shannon Roddel -
What’s your seat worth?New research by Robert Easley, the John W. Berry Sr. Department Chair and Professor of Information Technology, Analytics, and Operations (ITAO), helps sports ticket sellers accurately determine what a ticket should be worth.
Brandi Wampler -
Study examines ‘bathroom bill’ to reveal implications of CEO sociopolitical activismNew research from management professors Adam Wowak and John Busenbark examined reactions to North Carolina’s controversial 2016 “bathroom bill” to shed light on how CEO activism influences their employees’ attitudes and behaviors.
Shannon Roddel -
How to choose an ideal husband or wife (for your career)Research by management professor Brittany Solomon was covered in a Washington Post piece about disagreeableness in relationships and how it impacts salaries.
Washington Post -
Pricey Super Bowl commercials require a post-game plan for advertisers, expert saysAccording to Mitch Olsen, assistant professor of marketing, the Super Bowl offers a virtually unparalleled opportunity for brands that are small or new but flush with cash to instantly generate widespread awareness among people who have never heard of them before.
Shannon Roddel -
Research with real-world impactMarketing professor Yixing Chen’s paper about improving cancer outreach effectiveness through marketing has been recognized among the Financial Times’ Responsible Business Education Award winners for 2022.
Brandi Wampler -
Academic research award: smart ideas with real-world impactMendoza College of Business marketing professor Yixing Chen and his coauthors were recognized for their study on how marketing can help fight cancer by Financial Times. The Financial Times' Responsible Business Education Awards show that a positive social impact can be made by business school academics, through their research.
Financial Times