News
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‘Dirty’ money? People pay in cash to forget about guilty purchasesChristopher Bechler, a researcher from the University of Notre Dame's Mendoza College of Business, found that people tend to pay in cash when making purchases that are hard to justify.
Study Finds -
Cash or card? Consumers pay strategically to forget guilty purchases, study showsResearch from from Christopher Bechler, assistant professor of marketing in Notre Dame’s Mendoza College of Business, found that when a purchase is difficult to justify consumers pay with less-trackable methods, like cash.
Shannon Roddel -
Cash or card? Consumers pay strategically to forget guilty purchases, study shows"I think a lot of consumers—particularly those who diligently track their card expenses—recognize that they use cash so they don't have to think about certain purchases again," Christopher Bechler, assistant professor of marketing in Notre Dame's Mendoza College of Business, said in a PHYS.ORG article.
PHYS.ORG -
Many consumers make unhealthy choices, but ‘uptrend messaging’ can help drive healthy behaviorResearch from the University of Notre Dame's John Costello and Frank Germann found emphasizing the positive in messaging promotes an increase in healthy behaviors.
Shannon Roddel -
Battling deceptive pricing: How revealing the “true normal Price” can protect consumersMarketing professor Joel Urbany co-authored an article for the American Marketing Association talking about their research into how competition actually encourages deceptive pricing.
American Marketing Association -
Should companies use unconventional spellings for products? It isn’t always Klear.A study by marketing professor John Costello, covered by the Wall Street Journal, found if consumers think it’s a marketing gimmick, it could backfire,
Wall Street Journal -
What do Lyft and Krispy Kreme have in common? This—and consumers hate it“Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere,” lead researcher and marketing professor John Costello said in a Fast Company article about the study.
Fast Company -
Sorry Lyft, Flickr, et al: Consumers less likely to support brands with odd spellings
Study Finds covered research by marketing professor John Costello which found that consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick.
Study Finds -
‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study showsNew research from the University of Notre Dame marketing professor John Costello finds that in general, consumers are less likely to support uniquely spelled unfamiliar brands, compared with those that use the conventional spelling of the same word.
Shannon Roddel -
When movie reviews by critics and viewers match up, films make more money
Research into the link between movie reviews and ticket sales by marketing professor Shijie Lu was covered by Study Finds.
Study Finds