Thought you saved $60 on that vacuum cleaner? Think again.
Many consumers aren’t aware that these supposed sales are designed to manipulate them, said Joe Urbany, professor of marketing at the University of Notre Dame’s Mendoza School of Business and co-author of a new research paper on deceptive pricing.
Wall Street Journal
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
Research by Joe Urbany, professor of marketing at Notre Dame's Mendoza College of Business, critically evaluates two assumptions underlying the FTC’s decision to halt deceptive pricing prosecution.
Social media marketing most effective when it prompts consumers to start posting
New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.
Study finds that people who work hard for their money are less likely to risk their earnings
A fascinating new study shines a light on this intriguing correlation, challenging long-standing assumptions and broadening our understanding of the dynamics between effort, earnings, and risk tolerance.
Study shows people who work hard may be bad investors
Money covered research by marketing professor Chris Bechler which found that people who exert more effort to earn their money are more cautious when it comes to their investments.
People who ‘work hard’ for their money less likely to take financial risks
“Consumers feel greater psychological ownership over their earnings when they work hard for them, which makes them value these earnings more and be more averse to losing them,” says marketing researcher Christopher Bechler in a Study Finds article.
Why do we pay in cash on some purchases?
CBS News covered marketing researcher Chris Bechler's findings that people tend to pay in cash when they buy something that's hard to justify.
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
Research from the University of Notre Dame's Christopher Bechler shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
What’s love (at home) got to do … with your career? A lot, studies show
Management professor Brittany Solomon's research showing that realism and positivity co-exist in romantic partners' perceptions was covered by the Globe and Mail.
The Globe and Mail
‘Dirty’ money? People pay in cash to forget about guilty purchases
Christopher Bechler, a researcher from the University of Notre Dame's Mendoza College of Business, found that people tend to pay in cash when making purchases that are hard to justify.