News
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Shifting loyalty: Study examines customer behavior when retail rewards programs go mobileAs more and more rewards programs go mobile, what are the effects on consumer behavior? That’s the question University of Notre Dame researcher Yoonseock Son sought to answer in a recent paper published in the journal Information Systems Research.
Michael Hardy -
Investors prone to extrapolation bias before earnings announcements, study finds
Behavioral finance researcher Peter Kelly's new research examined the mental shortcuts people take when trying to understand a situation or make a decision.
Melissa Jackson -
Consumer psychology during a pandemic w/ James WilkieMarket With Me Quikly hosted marketing professor James Wilkie as a guest on their second podcast. Wilkie's research examines how environmental cues and social norms can (automatically) influence consumers.
Market with Me Quikly -
‘Mommy bloggers’ study reveals factors that drive success in social influencer marketingAssistant professor of marketing Christian Hughes's new research shows Influencer marketing is extremely widespread, yet ineffective.
Shannon Roddel -
Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.
Harvard Nieman Lab -
How discounts for unhappy subscribers can backfire on businessesA phys.org article features new research by marketing professor Vamsi Kanuri on whether offering temporary discounts for subscription-based services to unhappy customers will satisfy them.
Phys.org -
Deal or no deal? How discounts for unhappy subscribers can backfire on businessesSubscription-based service providers including newspapers, cable and internet providers and utility companies often issue price-based incentives including discounts in response to complaints about service failures. It’s been shown to satisfy angry customers — at least momentarily. But new research from marketing professor Vamsi Kanuri demonstrates the tactic may not be successful in retaining customers in the long term.
Shannon Roddel -
Why you should keep a joint bank account. (Happy Valentine’s Day!)Assistant professor of marketing Emily Garbinsky was interviewed by the Washington Post about her paper “The Consumption Consequences of Couples Pooling Finances,” co-authored by Joe Gladstone, an assistant professor of consumer behavior at University College London. Garbinsky and Gladstone researched whether the type of bank account (joint versus separate) affect the spending choices of couples.
Washington Post -
Love connection: Joint bank accounts prompt romantic partners to spend more wisely, study findsPlagued by a splurging spouse? Open a joint bank account. New research from the University of Notre Dame shows that people who share money from a joint account are less likely to wastefully spend for fear of having to justify the expenses. Those partners will avoid pleasure spending in favor of utilitarian purchases, which are […]
Shannon Roddel -
Starving The Watchdog: Who foots the bill when newspapers disappear?
NPR's Hidden Brain Podcast discusses the free availability of internet news sources that drive paid subscribers away from traditional newspapers. Finance professor Paul Gao…
NPR