News
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Traditional TV ads are far less effective than believed, according to real-time viewership dataResearch by Professor Shijie Lu demonstrates advertisers are overestimating their campaigns and wasting money on ineffective placements.
Shannon Roddel -
ND study finds some subjects benefited from COVID-era online learningNotre Dame marketing professor Shijie Lu finds online learning during COVID boosted student math scores significantly in Chinese universities.
South Bend Tribune -
Rushing a major strategy announcement can be a mistake for new CEOsA new study by management professor John Busenbark introduces a concept called “new CEO strategic action speed,” which represents the number of days a new chief executive takes to announce the firm’s first large-scale strategic action.
Shannon Roddel -
Covid study shows online learning is better for some subjectsResearch from Shijie Lu looks at how the abrupt move from classroom teaching to online learning during the lockdown affected college students’ performance in China.
Futurity -
Study of higher education during COVID-19 shutdowns shows certain subjects can be better taught onlineResearch by marketing professor Shijie Lu looks at how the abrupt move to online learning during the COVID-19 lockdown affected college students’ performance in China.
Shannon Roddel -
Why shoppers prefer chatbots for embarrassing purchasesA study by Jianna Jin and her co-authors shows that non-humanlike chatbots are preferred when consumers purchase embarrassing products.
Fast Company -
Customers can become more loyal if their banks solve fraud cases, researchers findMarketing professor Vamsi Kanuri and his co-authors researched how customers respond when banks investigate fraud.
The Conversation -
Should banks hunt down fraudsters? One study’s surprising findingsResearch from Notre Dame shows refunding money to customers may not be enough to keep them. They want banks to find the bad guy.
U.S. News & World Report -
Banks more often retain defrauded customers if they can attribute blameWhether a bank’s fraud investigation results in finding the perpetrator “actually does matter quite a bit in terms of customers continuing with banks,” said Vamsi Kanuri, a Notre Dame professor.
Banking Dive -
Banks that ID fraudsters see more customer loyaltyBanks that identify fraudsters can boost customer loyalty, according to research from the University of Notre Dame Mendoza College of Business.
Bank News