Marketing strategies can help overcome COVID-19 vaccine hesitancy, study shows
Assistant professor of marketing Mitch Olsen's research focuses on using a market segmentation approach to overcome COVID-19 vaccine hesitancy.
Consumers blame both manufacturer and retailer when products fail, study shows
Research from Mendoza College of Business marketing professor Frank Germann shows consumers often point the finger at more than one external party for product failures, at times bringing retailers under scrutiny rather than just the manufacturers
Path to purpose
A study by Ahmed Abbasi, the Academic Director of the Ph.D. Program in Analytics, and his co-researchers found that consumers take very different paths, using different online channels, depending on customer intent and the type of purchase they are making.
Shifting loyalty: Study examines customer behavior when retail rewards programs go mobile
As more and more rewards programs go mobile, what are the effects on consumer behavior? That’s the question University of Notre Dame researcher Yoonseock Son sought to answer in a recent paper published in the journal Information Systems Research.
Investors prone to extrapolation bias before earnings announcements, study finds
Behavioral finance researcher Peter Kelly's new research examined the mental shortcuts people take when trying to understand a situation or make a decision.
Consumer psychology during a pandemic w/ James Wilkie
Market With Me Quikly hosted marketing professor James Wilkie as a guest on their second podcast. Wilkie's research examines how environmental cues and social norms can (automatically) influence consumers.
Market with Me Quikly
‘Mommy bloggers’ study reveals factors that drive success in social influencer marketing
Assistant professor of marketing Christian Hughes's new research shows Influencer marketing is extremely widespread, yet ineffective.
Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.
According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.
Harvard Nieman Lab
How discounts for unhappy subscribers can backfire on businesses
A phys.org article features new research by marketing professor Vamsi Kanuri on whether offering temporary discounts for subscription-based services to unhappy customers will satisfy them.
Deal or no deal? How discounts for unhappy subscribers can backfire on businesses
Subscription-based service providers including newspapers, cable and internet providers and utility companies often issue price-based incentives including discounts in response to complaints about service failures. It’s been shown to satisfy angry customers — at least momentarily. But new research from marketing professor Vamsi Kanuri demonstrates the tactic may not be successful in retaining customers in the long term.