News
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‘Returnless returns’ boost brands among consumersReturnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler
Shannon Roddel -
Fatal school shootings have lasting impact on local economiesMarketing professor John Costello and his co-authors found a measurable decline in consumer activity for up to six months in communities following a fatal school shooting.
Shannon Roddel -
Walls that RockKevin Hartman’s knowledge of the history of digital marketing helps him see how the industry is likely to evolve in the future.
Ty Burke -
Warren Buffett skipped endorsing a presidential candidate this election as many CEOs retreat from politicsFortune quoted management professor John Busenbark about his co-authored study which found CEOs with conservative leanings have sometimes felt compelled to back seemingly “liberal” stances to please their stakeholders.
Fortune -
High color complexity in social media images proves more eye-catching, increases user engagementSocial media has become the main stage for marketing in the digital age, and the adage “content is king” has never been more relevant. Marketers are increasingly focused on creating […]
Shannon Roddel -
TGI Fridays abruptly closes a dozen locations in a month in latest dining massacre after shutting 36 stores this year"Consumers are starting to push back against the high cost of dining out by thinking twice about that appetizer or going to a restaurant in the first place," said Mitchell Olsen, marketing professor at the Mendoza College of Business, in an interview with The U.S. Sun.
U.S. Sun -
Want more engagement on your social media post? Look at the color complexityColor complexity is similar to colorfulness, but it’s not quite the same according to marketing professor Vamsi Kanuri.
Fast Company -
Color complexity in social media posts leads to more engagement, new research showsVamsi Kanuri, associate professor of marketing, discusses his research into the role of color complexity in social media engagement in an article for The Conversation.
The Conversation -
Firms that withdrew from Russia following Ukraine invasion earn higher consumer sentimentNew research from marketing professor Shankar Ganesan explores the impact of corporate actions on consumer mindset metrics.
Shannon Roddel -
The Changemaker Interview: Kristen Ferguson, University Of Notre DameForbes interviewed assistant professor of marketing Kristen Ferguson on her study, "The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior.”
Forbes