July 29, 2019‘Mommy bloggers’ study reveals factors that drive success in social influencer marketing
Assistant professor of marketing Christian Hughes's new research shows Influencer marketing is extremely widespread, yet ineffective.
July 15, 2019Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.
According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.
Harvard Nieman Lab
July 1, 2019How discounts for unhappy subscribers can backfire on businesses
A phys.org article features new research by marketing professor Vamsi Kanuri on whether offering temporary discounts for subscription-based services to unhappy customers will satisfy them.
July 1, 2019Deal or no deal? How discounts for unhappy subscribers can backfire on businesses
Subscription-based service providers including newspapers, cable and internet providers and utility companies often issue price-based incentives including discounts in response to complaints about service failures. It’s been shown to satisfy angry customers — at least momentarily. But new research from marketing professor Vamsi Kanuri demonstrates the tactic may not be successful in retaining customers in the long term.
February 14, 2019Why you should keep a joint bank account. (Happy Valentine’s Day!)
Assistant professor of marketing Emily Garbinsky was interviewed by the Washington Post about her paper “The Consumption Consequences of Couples Pooling Finances,” co-authored by Joe Gladstone, an assistant professor of consumer behavior at University College London. Garbinsky and Gladstone researched whether the type of bank account (joint versus separate) affect the spending choices of couples.
January 14, 2019Love connection: Joint bank accounts prompt romantic partners to spend more wisely, study finds
Plagued by a splurging spouse? Open a joint bank account. New research from the University of Notre Dame shows that people who share money from a joint account are less likely to wastefully spend for fear of having to justify the expenses. Those partners will avoid pleasure spending in favor of utilitarian purchases, which are […]
December 10, 2018Starving The Watchdog: Who foots the bill when newspapers disappear?
NPR's Hidden Brain Podcast discusses the free availability of internet news sources that drive paid subscribers away from traditional newspapers. Finance professor Paul Gao…
November 5, 2018Uber and Lyft are offering discounted or free rides to the polls on Tuesday
Management & Organization professor James O'Rourke IV was interviewed for a Marketplace story on why Uber and Lyft are offering free or discounted rides to the polls on election day. He argues it's a move to gain new riders. “Particularly if you’re an older customer or someone in an underserved area, it’s a great way to introduce someone to the service,” he said. …
July 17, 2018A researcher studied a year of public Venmo transactions. Here’s what she learned
Mike Chapple was interviewed by CNN Money for a story on Venmo transactions. Chapple is the academic director of the Master of Science in Business Analytics…
April 25, 2018Why we trust Amazon with the keys to our cars Amazon’s latest innovation allows it
Timothy Carone wrote a commentary piece for CNBC on why consumers don't seem to have a problem giving Amazon a high level of access to our lives despite events of recent months. Carone is an associate teaching professor in the Department of IT, Analytics, and Operations at Mendoza College of Business. Read his full commentary here…