News
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JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing
Marketing professor Christopher Bechler joined the hosts of the JM Buzz podcast for a discussion about a new Journal of Marketing study that advocates for a major transition in statistical analysis and reporting.
The Journal of Marketing Buzz Podcast -
In online business, opposites attract — and increase sales
A new study from the University of Notre Dame examines how gender bias influences people-centric operations in online platforms.
Shannon Roddel -
Understanding marketing research with Notre Dame’s Dr. Mitch Olsen
Marketing Professor Mitch Olsen was a guest on Apple podcast The Marketing Architects. Olsen and the hosts discuss whether the US is behind in marketing effectiveness and what the state of marketing effectiveness and research really looks like. This week, Elena, Angela, and Rob are joined by Dr. Mitch Olsen, marketing professor and director of undergraduate studies at the University of Notre Dame, to answer that very question.
The Marketing Architects Podcast -
‘Crowding out’ the competition: Study reveals surprising livestream chatting and tipping behavior
The study by Shijie Lu, marketing professor at Notre Dame’s Mendoza College of Business, looked at livestreaming of performances including dancing, singing and talk shows, for which tipping is similar to donating to a street performer.
Shannon Roddel -
Finance expert reveals how viral cash stuffing trend can help you stick to a budget
Research into consumer behavior by Marketing Professor Christopher Bechler was referenced in a Fox News piece about the evolution of 'buy now, pay later' strategies.
Fox Business -
Chicago Audubon Society changes name to Chicago Bird Alliance, distancing chapter from problematic namesake
James O'Rourke, professor of management at Notre Dame's Mendoza College of Business, was quoted in a Chicago Tribune piece about the name change. O'Rourke studies brands with fraught and racist connections to the past.
Chicago Tribune -
6 dumb ways we justify foolish spending
Money Talks News writes about six ways people spend money foolishly, one of those being paying cash for unjustifiable purchases. Christopher Bechler, assistant professor of marketing at Mendoza College of Business, said about the research study, "When a purchase is difficult to justify — like buying an overpriced bottle of water at the airport, cigarettes or candy — consumers pay with less-trackable methods, like cash, so they can eliminate the paper or electronic trail and ‘forget’ this guilty purchase.”
Money Talks News -
Proud of your brand’s offbeat spelling? Maybe you’d better check the dictionary
Ad Week covered research by Marketing professor John Costello which found that naming brands with an unusual spelling can backfire with consumers and impact sales negatively.
Ad Week -
Thought you saved $60 on that vacuum cleaner? Think again.
Many consumers aren’t aware that these supposed sales are designed to manipulate them, said Joe Urbany, professor of marketing at the University of Notre Dame’s Mendoza School of Business and co-author of a new research paper on deceptive pricing.
Wall Street Journal -
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
Research by Joe Urbany, professor of marketing at Notre Dame's Mendoza College of Business, critically evaluates two assumptions underlying the FTC’s decision to halt deceptive pricing prosecution.
Shannon Roddel