Why we trust Amazon with the keys to our cars Amazon's latest innovation allows it

Author: Timothy Carone

Timothy Carone wrote a commentary piece for CNBC on why consumers don't seem to have a problem giving Amazon a high level of access to our lives despite events of recent months. Carone is an associate teaching professor in the Department of IT, Analytics, and Operations at Mendoza College of Business. Read his full commentary here.

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Amazon collects as much data on us as any of the other platforms. A key difference is that Amazon uses the data to solve problems for us.