“The basic principle to (scalping) is what price is going to equate to supply and demand,” Richard Sheehan, a Notre Dame finance professor, told 247Sports. “For some games, that price to going to be much higher than an institution is willing to charge for the tickets. If they charge that high, they’re going to catch flack.
“For Notre Dame-Georgia, resale value was over 1,000 dollars. If Notre Dame was to charge that, they would just be absolutely, and probably justifiably, ripped in the media.”