Watch the executives of ICICI, HDFC and Axis Bank in action on Cobrapost. com and you might see a phenomenon that researches calls 'ethical fading.' Dressed in suits and ties, these men and women â€” some branch managers, some region heads â€” look totally sincere as they earnestly explain various money laundering options to the sting journalist. They don't seem to realise they're doing anything wrong. According to Harvard's Bazerman and the University of Notre Dame's Ann Tenbrunsel
, this is because the ethical implication of a decision fades from the mind under three conditions: when the business implications are heavily emphasised, when euphemisms are used and when the potential victims of the transgression are numerous and anonymous.
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