In October, Mendoza launched a dramatically redesigned College website that not only makes navigation more intuitive and therefore easier, but also mobile friendly. The last point is especially important, as people rely more and more on their phones and notebooks to access websites. Mendoza saw a 46 percent increase in web traffic from mobile users in 2013 alone.
“The new site has a bold, clean look, new brand messaging and simpler navigation,” said Peter Ashley, director of Mendoza College Marketing Communications. “As our primary marketing tool, it's critical that our website attract prospective students to our programs. We're confident this new site will significantly enhance these efforts.”
Other features of the site include scroll-navigation; a “program picker” that allows a prospective student to quickly sort through program offerings; and the use of easy-to-scan graphics and compelling images throughout.
The web address also was changed to Mendoza.nd.edu to better highlight the College name.