Mendoza School of Business

2014 Wilkie Award given to Goizueta marketing professor

Published: February 25, 2014 / Author: Carol Elliott

The 2014 William L. Wilkie “Marketing for a Better World”Award, named in honor of University of Notre Dame Marketing Professor WilliamWilkie, recently was awarded to Jagdish N. Sheth of Emory University’s Goizueta
Business School.

The annual Wilkie Award honors marketing researchers who have
significantly contributed to the understanding and appreciation for marketing’s
potential to improve the world. The American Marketing Association Foundation
established the award in 2012 in recognition of the significant contributions
to the field of marketing made by Wilkie, the Nathe Professor of Marketing at
the Mendoza College of Business.

The American Marketing Association Foundation will give the
award to Sheth, the Charles H. Kellstadt Professor of Marketing, on Feb. 22 at
the AMA Winter Educators’ Conference in Orlando, Fla.

“Jagdish Sheth is a remarkably talented thinker who is
interested in both theory and practice,” Wilkie said. “The sense of the Wilkie
Award is that marketing has huge potential to improve daily lives if done well,
and Professor Sheth has been advocating this theme for nearly 50 years, writing
more than 400 articles and 40 books.”

Accomplishments especially noted by Wilkie include Sheth’s early
book with pioneer researcher John Howard, The
Theory of Buyer Behavior
, which served as a foundation for developing the
entire field of consumer behavior; Sheth’s seminal work on relationship
marketing; his support of academic infrastructure through the Sheth Foundation;
and his recent work on “mindful consumption.” 

Sheth is well-respected internationally, and has served as a consultant
to governments and top management of businesses around the world. His academic work
has earned three top awards from The American Marketing Association. His book, The Rule of Three (Free Press), co-authored with Dr.
Rajendra Sisodia, altered the current notions of competition in business.
Having global applicability, the book, published in 2002, has been translated
into German, Italian, Polish, Russian, Portuguese, Korean, Japanese and
Chinese. It was also the subject of a seven-part television series on CNBC

His 2007 book Firms
of Endearment
School Publishing), co-authored with Rajendra Sisodia and David Wolfe, was
selected as one of the top 10 business books on leadership. Later that year, Sheth
also authored The
Self-Destructive Habits of Good Companies…And How to Break Them
 (Wharton School Press). Both books
have been translated into more than 10 languages. More recently, Sheth
published Chindia Rising: How
China and India Will Benefit Your Business
 (Tata McGraw Hill, India) and 4 A’s of Marketing,
co-authored with Rajendra Sisodia (Routledge).

The William L. Wilkie “Marketing for a Better World” Award is
a major academic recognition for the field of marketing, recognizing thought
leaders whose conceptual developments, substantive applications, or empirical
studies served to provide significant bases for improvements in the world. A
broad range of research areas are eligible for the award, including marketing
theory, marketing and public policy, ethics and social responsibility, social
marketing, and marketing and the consumer interest.

additional information about the Wilkie Award, visit:

Contact: Jason Oleniczak – 312 542
9041 –  


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