Mendoza School of Business

Apple nabs Locationary in maps battle

Published: July 19, 2013 / Author: Scott Martin

The following is an excerpt from an article in USA Today that quotes Management Professor Brian Proffitt on Apple’s purchase of Locationary. To read the entire article visit: Apple nabs Locationary in maps battle

Apple has agreed to buy Locationary in a quest to bolster its mapping services, the latest acquisition to outline a heated rivalry with Google.

Toronto-based Locationary’s technology promises to improve search and navigation results for mobile apps as well as increase advertising and commerce performance.


“Locationary’s speciality — enhanced local business data — will be a great addition to Apple’s Maps application, since outdated business location and status information is the bane of any map service’s operations,” says Brian Proffitt, an instructor at the University of Notre Dame.


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