News
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Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromisedResearch by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
Shannon Roddel -
New Mendoza Behavioral Lab enhances research potentialThe expanded Mendoza Behavioral Lab, a dedicated research center designed for examining human behavior as it relates to business, will enhance the College's tradition of thought leadership.
Brendan O’Shaughnessy (ND '93) -
Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products onlineThe research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.
Shannon Roddel -
Shipping policies boost online spendingA new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.
Shannon Roddel -
Mendoza Team awarded Poverty Research grantThe Notre Dame Poverty Initiative announced four awards, including one for a project led by Mendoza College of Business marketing professor Frank Germann.
Emily Nye -
Why letting customers keep their returns creates loyaltyForbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.
Forbes -
No credit history? You might have another way to prove creditworthinessResearch reveals how retail transaction data can be used to create reliable credit scores for individuals without formal credit histories.
Shannon Roddel -
School shootings leave lasting scars on local economies, research showsFatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.
The Conversation -
Are ‘just keep it’ return policies loyalty builders?A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Retail Wire -
His Lens on Life2025 Faculty Award recognizes Robert Easley’s vision for an interdisciplinary approach to teaching analytics.
Ty Burke