News
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Social media marketing most effective when it prompts consumers to start posting
New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.
Shannon Roddel -
How IT governance can make or break a university’s crisis response
Research from Yoonseock Son and Corey Angst reveals how centralized IT governance was more efficient than decentralized organizations during the COVID-19 pandemic.
Courtney Ryan -
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
Research from the University of Notre Dame's Christopher Bechler shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
Shannon Roddel -
Turning coursework into holistic problem solving for modern marketing issues
Vamsi Kanuri shares how he brings his marketing research and expertise into the classroom to give marketing students hands-on experience.
Courtney Ryan -
Andrew Imdieke wins Wildman Award for his impactful accounting research
Imdieke and his co-authors received the award for their paper, “The Revival of Large Consulting Practices at the Big 4 and Audit Quality,” published in Accounting, Organizations and Society.
Brandi Wampler -
Investors overvalue companies that align with presidential policies – and their mistakes leave money on the table
Finance researcher Zhi Da analyzed how presidential politics affects the performance of individual stocks, especially those that could benefit or be hurt by a president’s policies.
Ty Burke -
‘Dirty’ money? People pay in cash to forget about guilty purchases
Christopher Bechler, a researcher from the University of Notre Dame's Mendoza College of Business, found that people tend to pay in cash when making purchases that are hard to justify.
Study Finds -
Cash or card? Consumers pay strategically to forget guilty purchases, study shows
Research from from Christopher Bechler, assistant professor of marketing in Notre Dame’s Mendoza College of Business, found that when a purchase is difficult to justify consumers pay with less-trackable methods, like cash.
Shannon Roddel -
Mendoza announces recipients of annual mission-focused research awards
These annual awards recognize Mendoza research papers published in high-quality academic journals that exemplify the College’s imperative to “Grow the Good in Business” and advance the mission of the University.
Carol Elliott -
Many consumers make unhealthy choices, but ‘uptrend messaging’ can help drive healthy behavior
Research from the University of Notre Dame's John Costello and Frank Germann found emphasizing the positive in messaging promotes an increase in healthy behaviors.
Shannon Roddel