News
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Corporate Inversions Aren’t the Half of It
New York Times article centers around research by accountancy professor James Seida.
Steven Davidoff Solomon -
Lecture explores business ethics after collapse of Arthur Andersen
Larry Katzen, former managing partner at Arthur Andersen, discussed the accounting firm's collapse as part of Ethics Week at the Mendoza College of Business.
Aidan Lewis, The Observer -
Super Bowl ads loaded with celebrity star power
Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
Charisse Jones, USA Today -
Mendoza marketing major wins New York Times journalism contest
Junior Cassidy McDonald to go on assignment with Pulitzer Prize winning journalist Nicholas Kristof.
Sue Ryan -
ND marketing student wins NYT journalism contest
Junior Cassidy McDonald of Madison, Wisconsin, is this year’s winner of NYT Pulitzer Prize-winning writer Nicholas Kristof’s annual “Win A Trip with Nick” contest. She will spend the summer traveling with Kristof to a developing country to raise awareness of neglected global issues.
Sue Ryan -
Super Bowl ad buy can be a good investment, marketing expert says
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
William Gilroy -
Who Gets the Dog in the Divorce? MetLife to Ponder Snoopy’s Fate
Management professor James O'Rourke IV weighs in on MetLife's decision on whether to keep Snoopy and the Peanuts as the company plans to sell, spin off or divest to investors in a public offering.
Lily Katz, Bloomberg Business -
Oil industry hits ‘perfect storm’
Plunging oil prices mean layoffs, restructurings and consolidation, Mendoza College global energy expert Gianna Bern tells the Associated Press.
David Koenig and Danica Kirka, Associated Press -
Corporate philanthropy can have a positive impact on employees
And coupling donations with volunteer opportunities enhances the effect.
William Gilroy -
Conference: Exploring Laudato Si’ and sustainable development
As part of the celebration of Pope Francis’ encyclical on the environment Laudato Si’, the University of Notre Dame is hosting a two-day conference…
Carol Elliott