Mendoza School of Business

Doctors’ tech adoption influenced by social circle

Published: September 13, 2010 / Author: Pamela Dolan



The following excerpt from amednews.com mentions the research paper, “There are a lot more David hospitals out there than Goliath hospitals.”, co-written by management professors Corey Angst and Ken Kelley.  To read the entire column, visit: Doctors’ tech adoption influenced by social circle

The Management Science study ran statistical models and mathematical equations involving 3,989 hospitals to determine which would be the influencers and which would be influenced. One conclusion was that smaller hospitals’ use of EMRs was more likely to influence bigger hospitals’ use, rather than the other way around.

Much of the issue came down to resources. A smaller hospital might hear of a larger hospital’s success with an EMR system, but it might not have the resources to purchase one. However, researchers said a larger hospital has the financial resources to act if a smaller hospital had paved the way.

“We almost used this term in our paper — the David and Goliath effect,” said Corey Angst, Ph.D., assistant professor of management at the University of Notre Dame Mendoza School of Business and co-author of the study. “There are a lot more David hospitals out there than Goliath hospitals.”

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Topics: Mendoza