Mendoza School of Business

Don’t Ignore That Recall Notice

Published: August 26, 2016 / Author: Jaclyn Trop

EXCERPT from U.S. News & World Report article: 

As the number of recalls expands and 10-figure civil penalties no longer astound, the ubiquitous headlines warning of vehicle dangers tend to reduce public sensitivity to the risks of leaving them unfixed.

“With so many products being recalled, especially in the automobile industry, consumers are often bombarded by product recall announcements, leading to recall fatigue, which results in consumers ignoring important recall information,” said Kaitlin Wowak, an assistant professor at the University of Notre Dame’s Mendoza College of Business studying supply chain management. “Consequently, when consumers get recall notices in the mail that their car is being recalled, it is very likely that they will ignore the notice, thinking that it doesn’t apply to them or the problem is not serious enough to warrant their time and attention.”

Read the entire story on the U.S. News & World Report website.