Mendoza School of Business

Jimmy John brings his story of sandwich franchise success to Notre Dame

Published: October 2, 2012 / Author: Carol Elliott

Jimmy John Liautaud, founder of the Jimmy John’s Gourmet Sandwiches franchise, will describe how he rose to success from a modest start in a converted garage when he was just 19 years old during a talk at the University of Notre Dame Mendoza College of Business.

Liautaud will present, “My Story, Jimmy John Liautaud: Founder of Jimmy John’s Gourmet Sandwiches,” at 5-6:15 p.m. on Oct. 9 (Tuesday) in the College’s Jordan Auditorium. His talk is part of the Entrepreneurial Insights Lecture Series, an annual fall event sponsored by the Gigot Center for Entrepreneurship that features entrepreneurs, investors, innovators and business leaders who offer their experience and advice in areas critical to the creation of new ventures, the ongoing viability of existing business, economic growth and the betterment of society.

The event is free and open to the public, but does require a ticket, which can be reserved by contacting Patti Reinhardt at or (574) 631-3042.

Liautaud opened Jimmy John’s Gourmet Sandwiches on Jan. 13, 1983 in Charleston, Ill., with $25,000 from his father for startup capital. He learned about food vending by scouting hot dog stands and other eateries in Chicago, eventually creating his business plan to sell sandwiches made of premium meats and a bread recipe he baked himself. He franchised the sandwich chain in 1994, and today has more than 1,400 corporate and franchised locations in 42 states.

Carol Elliott, Associate Director of Marketing Communications
Mendoza College of Business
(574) 631-2627


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