Mendoza School of Business

Next generation of grocery shopping pops up at South Bend stores

Published: July 6, 2017 / Author: WNDU-TV WNDU-TV

Timothy Carone

The next generation of grocery shopping has arrived. With just a few clicks, you can select your items and pick them up curbside the same day.

Kroger on Ireland Road in South Bend is the latest supermarket to roll out online ordering.


“What you’re seeing more of is people, especially the millennial generation, interact with the retailer in many different ways whether it’s in the store, mobile devices and things but they want them to remember them and their preferences,” said Timothy Carone, associate teaching professor, Mendoza College of Business, University of Notre Dame.

Read the entire story on the WNDU website.