Mendoza School of Business

Notre Dame Marketing professor recognized with lifetime achievement award

Published: August 22, 2011 / Author: Carol Elliott

Patrick E. Murphy has spent much of his 35-year
academic career researching and teaching in the area of ethical concerns in
marketing, publishing research papers and books about sustainability and
corporate social responsibility as far back as the 1970s. The University of
Notre Dame professor recently was honored for his contributions with a Lifetime
Achievement Award by the Marketing and Society Special Interest Group of the
American Marketing Association, the leading professional association for
marketing scholars and practitioners in North America.

Winners of this award have contributed a significant
body of work in developing and advancing research in the areas of marketing and
society, public policy and marketing ethics. Murphy is just the fourth
recipient of the award.

“I’m honored to receive the award, especially in the
early years of its establishment, because it recognizes a number of dimensions
of my work, from my research, teaching and service to  the AMA itself,” said Murphy, who has taught
at Notre Dame since the mid 1980s. “What I’ve achieved is really a reflection
of the privileges I had working with dedicated and talented colleagues, here at
Notre Dame and  back to my graduate work
at the University of Houston and early teaching career at Marquette.”

Murphy’s published work includes more than 100
papers, books, case studies and other contributions studying a range of topics
from ethics in advertising, to corporate ethics statements, to the ethical
implications surrounding marketing strategy including sustainable marketing
practices. His recent work has focused on normative perspectives for ethical
and socially responsible marketing, emerging ethical concerns in advertising,
and the ethical foundations of relationship marketing.

Murphy’s articles have won “best paper” awards from
the Journal of Advertising, Journal of Macromarketing, and the European Journal of Marketing. Murphy
teaches courses in business ethics, marketing ethics and corporate
sustainability. He formerly served as an editor of The Journal of Public Policy & Marketing. He taught previously
at Marquette University and spent sabbaticals at the Federal Trade Commission
and University College Cork in Ireland. His Ph.D. is from the University of
Houston, MBA from Bradley University and BBA from Notre Dame.

Published books include Ethical Marketing (with
co-authors Gene R. Laczniak, Norman E. Bowie and Thomas A. Klein, Upper Saddle
River, NJ: Pearson Prentice-Hall, 2005. Murphy also has a new casebook
scheduled for publication by Routledge in 2012 called, “Ethics in Marketing:
International Cases.”

Murphy is the second Notre Dame Marketing faculty
member to win this prestigious award in its four-year history.  William L.
Wilkie, the Aloysius and Eleanor Nathe Professor of Marketing, received the
award in 2009.


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