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June 22, 2020Notre Dame professor gives insight into companies changing racially-insensitive brandsManagement professor James O'Rourke joined ABC57 News live Monday morning via Zoom to talk about the companies who are changing brands based on racial stereotypes, including Aunt Jemima, Uncle Ben's, Eskimo Pie and Cream of Wheat.
ABC 57 News -
June 22, 2020PepsiCo drops Aunt Jemima branding; Uncle Ben’s, others under reviewComments by Management & Organization professor James O'Rourke were featured in a Reuters piece about brands built on racist stereotypes, such as Quaker's Aunt Jemima.
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June 18, 2020New unemployment claims slow amid debate over extending enhanced benefitsFinance professor and former Federal Reserve economist Jeffrey Bergstrand was quoted by more than a dozen news outlets, cautioning that ending the unemployment benefits would mean less money in millions of consumers’ pockets and likely less economic activity as a result.
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June 17, 2020‘Aunt Jemima’ name change decades overdue, expert saysAccording to management professor James O'Rourke the name change from Quaker Oats likely signals a much-needed brand update other companies will follow.
Shannon Roddel -
June 17, 2020Aunt Jemima brand to be phased out; Uncle Ben’s may followThe Aunt Jemima change “is not only welcome in the world of retail brands, but long overdue,” management professor James O’Rourke said in an interview with Bloomberg.
Bloomberg -
June 17, 2020Aunt Jemima brand retired by Quaker due to racial stereotype“The reputation of that brand, now more than 130 years old, was built on a racial and cultural stereotype that is widely regarded as offensive,” said management professor James O’Rourke in pieces by AP News, New York Times and 20 other news outlets.
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June 16, 2020Coronavirus and working from homeKristen Collett-Schmitt, associate dean for specialized master's programs and mother of two young children, offers advice to working parents.
Wallet Hub -
June 16, 2020Top business schools that may best prepare grads for a Covid-19 world
With viral and economic prospects up in the air, Bloomberg Businessweek ranked the business schools that students and alumni say excel in creativity and innovation. Mendoza College of Business was #6 with the alumni network also ranking high at #5.
Bloomberg Businessweek -
June 11, 2020From the top: Effective customer analytics solutions need leadership advocacyMarketing professor Frank Germann's research finds that companies need to do more than invest in analytics staff and systems in order to improve business performance. The attitude of the top management team (TMT) makes a critical difference, and their advocacy drives positive outcomes.
Melissa Jackson -
June 11, 2020‘Plenty of tricks up their sleeve’: Here’s what 4 experts think about the Fed’s dismal economic forecast and extension of near-zero ratesThe central bank was "ahead of the curve" in spiking interest rates to the floor in March and its latest, smaller move is similarly clever, Jason Reed, economist and finance professor at the University of Notre Dame's Mendoza College of Business, said in a Business Insider piece.
Business Insider