News

‘Mommy bloggers’ study reveals factors that drive success in social influencer marketing

Assistant professor of marketing Christian Hughes's new research shows Influencer marketing is extremely widespread, yet ineffective.

Shannon Roddel

If index funds take over, who else can survive?

Dean and professor of finance Martijn Cremers's opinion on the opportunities for active fund managers was referenced in a Wall Street Pit article.

Wall Street Pit

Elimination of NAFTA would hurt Canada the most, new study finds

Finance professor Jeffrey Bergstrand's new research examined the effects of the elimination of NAFTA (and for robustness US withdrawal only) on the US, Mexico and Canada. NAFTA, an agreement creating a trilateral trade bloc in North America, is currently at risk if the US withdraws.

Market Business News

Study shows NAFTA’s demise puts Canada in the ‘penalty box’

Phys.org published a story about finance professor's new research into what the results of dissolution of NAFTA would be. The study revealed the move would hurt the US, Canada and Mexico economically, but surprisingly Canada would suffer the most.

Phys.org

NAFTA’s demise puts Canada in the ‘penalty box,’ study shows

A new study by finance professor Jeffrey Bergstrand confirms that the elimination of the North American Free Trade Agreement (NAFTA), or simply the withdrawal of the U.S. from NAFTA, would reduce standards of living in Canada, Mexico and the U.S.

Shannon Roddel

Facebook-FTC deal means a $5B fine for social network, but not much on face for users

Mike Chapple, professor of information technology analytics and operations, was interviewed about Facebook's $5B fine for breaching user's private data. As part of the agreement with the FTC, Facebook must make dramatic structural changes to protect user data, but according to Chapple, most of the changes will not be apparent to users. Chapple said, "The end result is that consumers are going to be hearing more about privacy from Facebook and be given more direct control over how their information is shared."

USA Today

Before you offer an angry customer a discount, read this

Marketing professor Vamsi K. Kanuri and co-researcher Michelle Andrews wrote an article for the American Marketing Association about their research into whether offering unhappy customers temporary discounts on service will retain that customer in the long run.

American Marketing Association

Study shows independent, private firms pollute less than public firms

Private, independent firms are less likely to pollute and incur EPA penalties than public and private equity-owned firms, according to new research from finance professors Sophie Shive and Margaret Forster. The study offers preliminary research into how finance can help mitigate climate change and sheds light on the debate about which type of corporate structure is better for reducing the "tragedy of the commons."

Phys.org

Lily Tomlin joins PETA campaign aimed at FCA over Iditarod dog race

Management & Organization associate teaching professor Joseph Holt was interviewed in a USA Today article about PETA's protests to Chrysler over a dealership's sponsorship of the Iditarod race. Holt said, "I do believe it's reasonable for PETA to pressure the parent company. Members of the public often don't make the fine distinction the law makes between acts of the franchisee and acts of the franchisor."

USA Today

Do discounts for bad customer service work? A lesson from newspapers

Nonprofit professionals' magazine Associations Now wrote an article referencing a study by Marketing Professor Vamsi Kanuri which shows offering discounts to unhappy subscribers doesn't lead to customer retention.

Associations Now