News
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February 22, 2016Where Does the Greater Risk Lie?: Apple vs. the FBI
There is currently a high-stakes showdown between Apple and the FBI on the proper balancing of privacy and security concerns. At issue is the question whether Apple should have to create a tool that will help the FBI to break the passcode of a known and deceased terrorist’s iPhone and extract data from the device (which may or may not contain evidence of collaboration in an earlier attack or planning for future attacks). I’d like to lay out the basic facts and the main argument on each side, and to invite you to reflect on where you stand.…
Joe Holt -
February 18, 2016How an Expensive Suit Can Make You Better at Your Job
You'll feel better about yourself, and your talents, when you slap on some brand names, according to marketing professor Frank Germann.
Seth Porges, Bloomberg Business -
February 15, 2016Two startups founded by ND grads to compete in Kevin Plank’s Cupid’s Cup
Two entrepreneurial ventures with ties to the University of Notre Dame advanced to the semifinal round of the prestigious Cupid’s Cup 2016, a national competition started by Under Armour founder and CEO Kevin Plank. The two ventures are part of a field of just 12 semifinalists selected from more than 200 original entries representing 98 colleges and universities nationwide.…
Carol Elliott -
February 12, 2016Conference explores Laudato Si’ and sustainable development
The conference, A Global Compact for Sustainable Development: Advancing Care for Our Common Home, will take place April 3 and 4.
Carol Elliott -
February 12, 2016Corporate Inversions Aren’t the Half of It
New York Times article centers around research by accountancy professor James Seida.
Steven Davidoff Solomon -
February 10, 2016Lecture explores business ethics after collapse of Arthur Andersen
Larry Katzen, former managing partner at Arthur Andersen, discussed the accounting firm's collapse as part of Ethics Week at the Mendoza College of Business.
Aidan Lewis, The Observer -
February 9, 2016Super Bowl ads loaded with celebrity star power
Yes, drafting a celeb to endorse a product can pay off, says Mendoza marketing professor Frank Germann.
Charisse Jones, USA Today -
February 8, 2016Mendoza marketing major wins New York Times journalism contest
Junior Cassidy McDonald to go on assignment with Pulitzer Prize winning journalist Nicholas Kristof.
Sue Ryan -
February 7, 2016ND marketing student wins NYT journalism contest
Junior Cassidy McDonald of Madison, Wisconsin, is this year’s winner of NYT Pulitzer Prize-winning writer Nicholas Kristof’s annual “Win A Trip with Nick” contest. She will spend the summer traveling with Kristof to a developing country to raise awareness of neglected global issues.
Sue Ryan -
February 5, 2016Super Bowl ad buy can be a good investment, marketing expert says
The cost of reaching 1,000 people is about $50, explains Frank Germann, assistant professor of marketing.
William Gilroy