Mendoza School of Business

News


  • Illustration of woman deciding between healthy and unhealthy food
    May 8, 2023
    Many consumers make unhealthy choices, but ‘uptrend messaging’ can help drive healthy behavior

    Research from the University of Notre Dame's John Costello and Frank Germann found emphasizing the positive in messaging promotes an increase in healthy behaviors.

    Shannon Roddel

  • Emily in China
    May 8, 2023
    Study abroad storyteller: My future in the past

    Marketing major Emily Wang ‘24 writes about her experience studying abroad in Beijing, China while also connecting with her family and searching for her identity as a Chinese-American.

    Emily Wang ‘24

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    May 5, 2023
    How to stop longing for the path not taken

    ASU published a piece about research co-authored by Mendoza College of Business management professor Jason Colquitt. The article suggests strategies for moving forward when you’re dwelling on what might have been.

    ASU News

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    May 4, 2023
    Companies distract from bad news with unrelated news

    Accounting Today covered research by assistant professor of accountancy Jessica Watkins which found that companies often issue press releases on unrelated topics to disguise bad news.

    Accounting Today

  • illustration of a business man making an announcement with a shadow on the wall making the secret sign
    May 3, 2023
    Companies hide negative news by issuing unrelated press releases alongside SEC filings, study shows

    To distract investors from bad news, companies strategically issue unrelated press releases on the same day they file negative news with the SEC via Form 8-K, according to a new study from University of Notre Dame accountancy professor Jessica Watkins.

    Shannon Roddel

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    May 2, 2023
    Battling deceptive pricing: How revealing the “true normal Price” can protect consumers

    Marketing professor Joel Urbany co-authored an article for the American Marketing Association talking about their research into how competition actually encourages deceptive pricing.

    American Marketing Association

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    April 25, 2023
    A science of disruption

    Diego Gómez-Zará, a concurrent professor at Nore Dame's Mendoza College of Business and the College of Engineering, has developed data-driven tools for determining the factors that make a product, concept, and technology become disruptive rather than developmental.

    Brett Beasley

  • April 21, 2023
    Insight into human trafficking

    In this podcast by Notre Dame Stories, Dean Shepherd, the Ray and Milann Siegfried Professor of Entrepreneurship in Notre Dame’s Mendoza College of Business discusses his research into the organization of sex work and human trafficking in India.

    Notre Dame Stories

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    April 19, 2023
    Notre Dame professors talk advantages and concerns with open AI

    IT, Analytics, and Operation professor Corey Angst and tech ethics professor Warren von Eschenbach discuss the future of AI at Notre Dame in a WNDU podcast.

    WNDU

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    April 18, 2023
    Better to be cool than ‘kool’

    Research by John Costello, assistant professor of marketing, examining consumer response to oddly spelled company names was featured by Management Today.

    Management Today