News
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People prefer chatbots when buying embarrassing stuffWhen consumers know for sure they are interacting with a chatbot, they strongly prefer it over a human for embarrassing purchases according to a study by marketing professor Jianna Jin.
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Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products onlineThe research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.
Shannon Roddel -
Shipping policies boost online spendingA new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.
Shannon Roddel -
Why letting customers keep their returns creates loyaltyForbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.
Forbes -
No credit history? You might have another way to prove creditworthinessResearch reveals how retail transaction data can be used to create reliable credit scores for individuals without formal credit histories.
Shannon Roddel -
School shootings leave lasting scars on local economies, research showsFatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.
The Conversation -
Are ‘just keep it’ return policies loyalty builders?A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Retail Wire -
‘Returnless returns’ boost brands among consumersReturnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler.
Shannon Roddel -
Fatal school shootings have lasting impact on local economiesMarketing professor John Costello and his co-authors found a measurable decline in consumer activity for up to six months in communities following a fatal school shooting.
Shannon Roddel -
Walls that RockKevin Hartman’s knowledge of the history of digital marketing helps him see how the industry is likely to evolve in the future.
Ty Burke