News
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Should banks hunt down fraudsters? One study’s surprising findingsResearch from Notre Dame shows refunding money to customers may not be enough to keep them. They want banks to find the bad guy.
U.S. News & World Report -
Banks more often retain defrauded customers if they can attribute blameWhether a bank’s fraud investigation results in finding the perpetrator “actually does matter quite a bit in terms of customers continuing with banks,” said Vamsi Kanuri, a Notre Dame professor.
Banking Dive -
Banks that ID fraudsters see more customer loyaltyBanks that identify fraudsters can boost customer loyalty, according to research from the University of Notre Dame Mendoza College of Business.
Bank News -
Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromisedResearch by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
Shannon Roddel -
Banks that detect fraudsters demonstrate higher customer loyalty and retention compared to those without fraud incidentsScience Magazine covered research by marketing professor Vamsi Kanuri that showed when banks fail to assign clear responsibility for fraudulent transactions, customers respond by drastically diminishing their trust.
Science Magazine -
New Mendoza Behavioral Lab enhances research potentialThe expanded Mendoza Behavioral Lab, a dedicated research center designed for examining human behavior as it relates to business, will enhance the College's tradition of thought leadership.
Brendan O’Shaughnessy (ND '93) -
People prefer chatbots when buying embarrassing stuffWhen consumers know for sure they are interacting with a chatbot, they strongly prefer it over a human for embarrassing purchases according to a study by marketing professor Jianna Jin.
Futurity -
Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products onlineThe research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.
Shannon Roddel -
Shipping policies boost online spendingA new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.
Shannon Roddel -
Why letting customers keep their returns creates loyaltyForbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.
Forbes