News
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It’s Not Easy Being Green — At Least for Men
Research by marketing assistant professor James Wilkie shows men are more open to environmentally friendly products if their masculinity is affirmed.
Janice Wood -
Don’t Ignore That Recall Notice
Beware of recall fatigue, says recall expert Kaitlyn Wowak.
Jaclyn Trop -
Going green is for girls — but branding can make men eco-friendly
Men are more open to purchasing environmental products if their masculinity gets a branding boost, according to research by marketing assistant professor James Wilkie.
Shannon Roddel