News
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Online fundraising may require different strategies for different devices − new researchKristen Ferguson, assistant professor of marketing at Mendoza College of Business, discusses her research into charitable giving in an article for The Conversation.
The Conversation -
Restaurant chain and Chili’s rival set to close another location after 27 years as customers found out on FacebookMarketing professor and retail expert Mitchell Olsen speaks out on the wave of chain restaurant closures in a piece for the U.S. Sun.
The U.S. Sun -
Walmart ‘world’s most dominant retailer’ due to cheap prices but set to beat rivals with new changes, says retail expert
The U.S. Sun interviewed Mitchell Olsen, a retail expert, on how Walmart continues to dominate the retail industry.
The U.S. Sun -
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messagingNew research from Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.
Shannon Roddel -
Online shoppers behave differently after chatting with staff of the opposite gender, research showsIn a digital world where people are mere pixels on a screen, gender bias can show up in unexpected forms. That's what our research team found in a field experiment published in the Journal of Operations Management.
PHYS.ORG -
Grocery shopping habits prove credit worthiness, aiding those without credit historyNew research from the University of Notre Dame shows that repeated trips to the grocery store may be all that’s necessary to prove creditworthiness.
Shannon Roddel -
The U.S. spent $179 million in 2023 minting pennies and nickels, and $100 bills are increasingly meh. Why do we still need cash?“As the world becomes increasingly cashless, people who are already at a disadvantage may become increasingly disadvantaged,” said marketing professor Christopher Bechler in a Fortune article.
Fortune -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance TestingMarketing professor Christopher Bechler joined the hosts of the JM Buzz podcast for a discussion about a new Journal of Marketing study that advocates for a major transition in statistical analysis and reporting.
The Journal of Marketing Buzz Podcast -
In online business, opposites attract — and increase salesA new study from the University of Notre Dame examines how gender bias influences people-centric operations in online platforms.
Shannon Roddel -
Understanding marketing research with Notre Dame’s Dr. Mitch OlsenMarketing Professor Mitch Olsen was a guest on Apple podcast The Marketing Architects. Olsen and the hosts discuss whether the US is behind in marketing effectiveness and what the state of marketing effectiveness and research really looks like. This week, Elena, Angela, and Rob are joined by Dr. Mitch Olsen, marketing professor and director of undergraduate studies at the University of Notre Dame, to answer that very question.
The Marketing Architects Podcast