News
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No credit history? You might have another way to prove creditworthinessResearch reveals how retail transaction data can be used to create reliable credit scores for individuals without formal credit histories.
Shannon Roddel -
School shootings leave lasting scars on local economies, research showsFatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.
The Conversation -
Are ‘just keep it’ return policies loyalty builders?A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Retail Wire -
‘Returnless returns’ boost brands among consumersReturnless returns can increase brand support by fostering goodwill, according to a study by John Costello and Christopher Bechler.
Shannon Roddel -
Fatal school shootings have lasting impact on local economiesMarketing professor John Costello and his co-authors found a measurable decline in consumer activity for up to six months in communities following a fatal school shooting.
Shannon Roddel -
Walls that RockKevin Hartman’s knowledge of the history of digital marketing helps him see how the industry is likely to evolve in the future.
Ty Burke -
Warren Buffett skipped endorsing a presidential candidate this election as many CEOs retreat from politicsFortune quoted management professor John Busenbark about his co-authored study which found CEOs with conservative leanings have sometimes felt compelled to back seemingly “liberal” stances to please their stakeholders.
Fortune -
High color complexity in social media images proves more eye-catching, increases user engagementSocial media has become the main stage for marketing in the digital age, and the adage “content is king” has never been more relevant. Marketers are increasingly focused on creating […]
Shannon Roddel -
TGI Fridays abruptly closes a dozen locations in a month in latest dining massacre after shutting 36 stores this year"Consumers are starting to push back against the high cost of dining out by thinking twice about that appetizer or going to a restaurant in the first place," said Mitchell Olsen, marketing professor at the Mendoza College of Business, in an interview with The U.S. Sun.
U.S. Sun -
Want more engagement on your social media post? Look at the color complexityColor complexity is similar to colorfulness, but it’s not quite the same according to marketing professor Vamsi Kanuri.
Fast Company