News
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Firms that withdrew from Russia following Ukraine invasion earn higher consumer sentimentNew research from marketing professor Shankar Ganesan explores the impact of corporate actions on consumer mindset metrics.
Shannon Roddel -
Turning a spotlight on behavioral blind spotsAnn Tenbrunsel demonstrates how behavioral ethics are a crucial part of business education.
Courtney Ryan -
Keeping it simpleDean Shepherd’s new book offers entrepreneurs straightforward, practical advice.
Aimee Levitt -
Big Tech privacy policies limit ad variety, reducing performance and revenuePrivacy-preserving policies by Google and other tech giants result in unintended consequences for advertisers, according to a new study from marketing professor Shijie Lu.
Shannon Roddel -
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messagingNew research from Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.
Shannon Roddel -
Online shoppers behave differently after chatting with staff of the opposite gender, research showsIn a digital world where people are mere pixels on a screen, gender bias can show up in unexpected forms. That's what our research team found in a field experiment published in the Journal of Operations Management.
PHYS.ORG -
Online shoppers behave differently after chatting with staff of the opposite gender, new research shows – here’s why businesses should be paying attentionA team of business researchers from the University of Notre Dame's Mendoza College of Business and Sungkyunkwan University found In a digital world, where people are mere pixels on a screen, gender bias can show up in unexpected forms.
The Conversation -
Grocery shopping habits prove credit worthiness, aiding those without credit historyNew research from the University of Notre Dame shows that repeated trips to the grocery store may be all that’s necessary to prove creditworthiness.
Shannon Roddel -
Researchers develop new method to help investors predict firms’ decision-making, optimize portfolios and generate greater returnsResearch from the University of Notre Dame's Andre Martin, assistant professor of Marketing, introduces a novel method to help investors predict myopic marketing spending up to a year in advance, giving investors ample time to optimize their portfolios and generate much better returns.
Shannon Roddel -
Suppressing boredom at work hurts future productivity, study showsNew research from the University of Notre Dame shows that trying to stifle boredom prolongs its effects and that alternating boring and meaningful tasks helps to prevent the effects of one boring task from spilling over to reduce productivity on others.
Shannon Roddel