Mendoza School of Business


  • headshot John Busenbark
    Dirty laundry: Over-sensationalized scandal can actually be a job saver for strong performing leaders

    A new study by Management Assistant Professor John Busenbark introduces the role of the “severity gap,” showing that when media or public perceptions of a scandal outpace its actual severity, strong-performing leaders are more likely to keep their jobs.

    Shannon Roddel

  • chart graphic with coins as columns
    Study finds mutual fund managers tap into their networks for info on insider trades, portfolios benefit

    New research by assistant professor of finance Huaizhi Chen found that these tracked insider trades can predict future firm returns, with the stocks bought by a fund manager after a tracked insider buy outperforming other firm purchases.

    Shannon Roddel

  • logos of many social media companies in a pile
    ‘Mommy bloggers’ study reveals factors that drive success in social influencer marketing

    Assistant professor of marketing Christian Hughes's new research shows Influencer marketing is extremely widespread, yet ineffective.

    Shannon Roddel

  • a map of North America with the flags imposed over the countries
    NAFTA’s demise puts Canada in the ‘penalty box,’ study shows

    A new study by finance professor Jeffrey Bergstrand confirms that the elimination of the North American Free Trade Agreement (NAFTA), or simply the withdrawal of the U.S. from NAFTA, would reduce standards of living in Canada, Mexico and the U.S.

    Shannon Roddel

  • logo
    Study shows independent, private firms pollute less than public firms

    Private, independent firms are less likely to pollute and incur EPA penalties than public and private equity-owned firms, according to new research from finance professors Sophie Shive and Margaret Forster. The study offers preliminary research into how finance can help mitigate climate change and sheds light on the debate about which type of corporate structure is better for reducing the "tragedy of the commons."

  • factory with smoke stacks
    Independent, private firms pollute less than public firms, study shows

    Finance professors Sophie Shive and Margaret Forster's new research examines how finance could help mitigate climate change and sheds light on the debate about which type of corporate structure is better for reducing the “tragedy of the commons.”

    Shannon Roddel

  • Nieman Lab logo
    Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.

    According to a new study from marketing professor Vamsi Kanuri and his co-researcher, newspaper subscribers who receive a short-term price adjustment to quell the disappointment of a delivery failure are actually less likely to renew their subscription when the time comes — suggesting that newspapers might want to adjust their tactics for addressing customer complaints.

    Harvard Nieman Lab

  • head shot of professor Vamsi Kanuri
    How discounts for unhappy subscribers can backfire on businesses

    A article features new research by marketing professor Vamsi Kanuri on whether offering temporary discounts for subscription-based services to unhappy customers will satisfy them.

  • illustration of a talk bubble with headphones and a mic on it
    Deal or no deal? How discounts for unhappy subscribers can backfire on businesses

    Subscription-based service providers including newspapers, cable and internet providers and utility companies often issue price-based incentives including discounts in response to complaints about service failures. It’s been shown to satisfy angry customers — at least momentarily. But new research from marketing professor Vamsi Kanuri demonstrates the tactic may not be successful in retaining customers in the long term.

    Shannon Roddel

  • computer screen of the facebook login site
    Facebook’s Libra might be the best bet for cryptocurrency

    Finance Professor Bill McDonald analyzed Facebook's whitepaper on Libra, a new, simple global currency and financial infrastructure that is intended to empower billions of people. McDonald, the Thomas A. and James J. Bruder Chair in Administrative Leadership at Notre Dame’s Mendoza College of Business, previously worked as a vice president at the Schwab Center for Investment Research in San Francisco during the Internet boom/bust, and he has consulted for major investment banks, brokerages and stock exchanges, and served as an expert witness.

    Carol Elliott

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