News

Yixing Chen receives award for responsible research in marketing

Assistant Professor of Marketing Yixing Chen has been named a Distinguished Winner of the American Marketing Association’s Award for Responsible Research in Marketing.

Brandi Wampler

Mind your CEO’s language

“Higher-performing CEOs earn more, are dismissed less and receive more CEO media awards,” says Timothy Hubbard, assistant professor of strategic management at Notre Dame’s Mendoza College of Business, who conducted the study with Graziadio Business School's Cole Short.

Management Today

Beware – incoming CEO’s politics can send directors heading for the door

A study by John Busenbark, assistant professor of management and organization at the Mendoza College of Business, found directors often leave when an incoming CEO has opposing political views.

Management Today

For the love of finance

Mendoza undergraduate student Aray Beisenbayeva is overcoming gender norms and stereotypes a world away from her hometown in Kazakhstan.

Ashley Altus

The organization of sex trafficking

A new study from the University of Notre Dame Professor of Management Dean Shepherd examines how human traffickers systematically target girls and women from impoverished villages in India and take them to big cities like Mumbai, where they transform objections into compliance.

Shannon Roddel

Student Perspectives: Ceci Guarnuccio

Undergraduate student Ceci Guarnuccio talks about her experience as a double major in marketing and Film, Television, and Theatre and how she's using them to forge her own unique path.

Ceci Guarnuccio

Thom Browne on the business of fashion

The famed designer and Notre Dame alum to discuss his career and the fashion industry during talk at Notre Dame’s business school.

Carol Elliott

Mendoza adds international projects to expand immersion opportunities

For the first time, University of Notre Dame MBA students can now tackle business challenges globally through new international projects. These week-long projects provide students with the opportunity to work for organizations in one of four countries.

Bryan Fields

What do Lyft and Krispy Kreme have in common? This—and consumers hate it

“Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere,” lead researcher and marketing professor John Costello said in a Fast Company article about the study.

Fast Company

Sorry Lyft, Flickr, et al: Consumers less likely to support brands with odd spellings

Study Finds covered research by marketing professor John Costello which found that consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick.

Study Finds