News
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March 9, 2023Find the support to succeed from the Mendoza Women in Business ClubWomen at Mendoza are creating an environment that helps women succeed on their own merits in the business world.
Bryan Fields -
March 9, 2023‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study showsNew research from the University of Notre Dame marketing professor John Costello finds that in general, consumers are less likely to support uniquely spelled unfamiliar brands, compared with those that use the conventional spelling of the same word.
Shannon Roddel -
March 3, 2023Creative spelling of brands discouragedGerman news outlet Pressetext covered research by University of Notre Dame researcher John Costello which found consumers are skeptical of brands with unusual spellings.
Pressetext -
March 2, 2023When an audit isn’t worth the costAudits may still be the standard for financial reporting, but new research from Brad Badertscher shows that the review can provide nearly the same quality assurance for private firms.
Courtney Ryan -
March 1, 2023Trucks hauling U.S. mail frequently violate safety rulesManagement professor Jim O'Rourke was quoted in a Wall Street Journal piece about safety violations by USPS contractors.
Wall Street Journal -
February 24, 2023Board members who don’t share a CEO’s political views are likely to leaveFortune covered new research by management professor John Busenbark that showed board members likely won't stick around when a new CEO with differing political views is hired.
Fortune -
February 24, 2023Mission DrivenGraduate students in Notre Dame’s Executive MBA program may have started small, but their goal of making an impact grew into reality by raising tens of thousands of dollars for a South Bend community group and veterans’ housing.
Brendan O’Shaughnessy -
February 22, 2023ND TEC director delivers Privacy@Michigan 2023 keynoteIn her talk, ND TEC director Kirsten Martin argued that the massive amounts of data gathered by online platforms combined with how people vary in their vulnerabilities exacerbate privacy issues to a degree not seen in the offline world.
Notre Dame Technology Ethics Center -
February 20, 2023Meikles and Dimes podcast: John BusenbarkManagement professor John Busenbark was featured on the Apple podcast Meikles & Dimes.
Meikles & Dimes -
February 16, 2023Alpha Phi Alpha alum creating new opportunities for himself and his community
One year after announcing their partnership, Alpha Phi Alpha Fraternity Inc., the first intercollegiate Greek-lettered fraternity for African American men, and the Mendoza College of Business are working together to advance the leadership of African American men through graduate business education.
Angela Sienko