News
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Banks that identify fraudsters increase loyalty, retain more defrauded customers than others who never were compromisedResearch by marketing professor Vamsi Kanuri found that if a bank can’t tell a customer who was responsible for a fraudulent transaction, that customer loses trust.
Shannon Roddel -
Banks that detect fraudsters demonstrate higher customer loyalty and retention compared to those without fraud incidentsScience Magazine covered research by marketing professor Vamsi Kanuri that showed when banks fail to assign clear responsibility for fraudulent transactions, customers respond by drastically diminishing their trust.
Science Magazine -
New Mendoza Behavioral Lab enhances research potentialThe expanded Mendoza Behavioral Lab, a dedicated research center designed for examining human behavior as it relates to business, will enhance the College's tradition of thought leadership.
Brendan O’Shaughnessy (ND '93) -
People prefer chatbots when buying embarrassing stuffWhen consumers know for sure they are interacting with a chatbot, they strongly prefer it over a human for embarrassing purchases according to a study by marketing professor Jianna Jin.
Futurity -
Consumers prefer dealing with chatbots over humans when buying ‘embarrassing’ products onlineThe research looked at how shoppers’ desire to avoid embarrassment influenced two types of interactions with chatbots: when a chatbot’s identity is disclosed, and when it is not disclosed and is therefore ambiguous.
Shannon Roddel -
Shipping policies boost online spendingA new study from marketing professor Vamsi Kanuri reveals surprising results when shipping policies are adjusted from tiered to flat-rate models.
Shannon Roddel -
Why letting customers keep their returns creates loyaltyForbes examines research from the Mendoza College of Business that shows letting customers keep returns leads to positive brand perception.
Forbes -
No credit history? You might have another way to prove creditworthinessResearch reveals how retail transaction data can be used to create reliable credit scores for individuals without formal credit histories.
Shannon Roddel -
School shootings leave lasting scars on local economies, research showsFatal school shootings don’t just devastate communities emotionally – they also harm their economies according to marketing professor John Costello and his co-authors in a piece for The Conversation.
The Conversation -
Are ‘just keep it’ return policies loyalty builders?A new study finds while the primary reason for “just keep it” return policies may be to help retailers save money, they also pack a sizeable goodwill benefit.
Retail Wire