News
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Color complexity in social media posts leads to more engagement, new research showsVamsi Kanuri, associate professor of marketing, discusses his research into the role of color complexity in social media engagement in an article for The Conversation.
The Conversation -
Firms that withdrew from Russia following Ukraine invasion earn higher consumer sentimentNew research from marketing professor Shankar Ganesan explores the impact of corporate actions on consumer mindset metrics.
Shannon Roddel -
Big Tech privacy policies limit ad variety, reducing performance and revenuePrivacy-preserving policies by Google and other tech giants result in unintended consequences for advertisers, according to a new study from marketing professor Shijie Lu.
Shannon Roddel -
The Changemaker Interview: Kristen Ferguson, University Of Notre DameForbes interviewed assistant professor of marketing Kristen Ferguson on her study, "The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior.”
Forbes -
No credit score? A grocery list could be the next best thing
Joonhyuk Yang, assistant professor of marketing at Notre Dame's Mendoza College of Business, wrote a piece about their research into alternatives to traditional credit scores.
The Conversation -
Donors less likely to give on smartphones — How fundraisers can combat ‘mobile giving gap’Donors are less likely to give to charity and also give less money when they’re engaging with their smartphones, according to a new report from Kristen Ferguson, marketing professor at Notre Dame's Mendoza College of Business.
Chronicle of Philanthropy -
Online fundraising may require different strategies for different devices − new research
Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, discusses her research into charitable giving in an article for The Conversation.
The Conversation -
Restaurant chain and Chili’s rival set to close another location after 27 years as customers found out on FacebookMarketing professor and retail expert Mitchell Olsen speaks out on the wave of chain restaurant closures in a piece for the U.S. Sun.
The U.S. Sun -
Walmart ‘world’s most dominant retailer’ due to cheap prices but set to beat rivals with new changes, says retail expert
The U.S. Sun interviewed Mitchell Olsen, a retail expert, on how Walmart continues to dominate the retail industry.
The U.S. Sun -
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messagingNew research from Kristen Ferguson, assistant professor of marketing at Mendoza College of Business, reveals a “mobile giving gap,” which demonstrates that consumers are less likely to donate to charities when using smartphones than when using PCs.
Shannon Roddel