News
-
6 dumb ways we justify foolish spendingMoney Talks News writes about six ways people spend money foolishly, one of those being paying cash for unjustifiable purchases. Christopher Bechler, assistant professor of marketing at Mendoza College of Business, said about the research study, "When a purchase is difficult to justify — like buying an overpriced bottle of water at the airport, cigarettes or candy — consumers pay with less-trackable methods, like cash, so they can eliminate the paper or electronic trail and ‘forget’ this guilty purchase.”
Money Talks News -
Proud of your brand’s offbeat spelling? Maybe you’d better check the dictionaryAd Week covered research by Marketing professor John Costello which found that naming brands with an unusual spelling can backfire with consumers and impact sales negatively.
Ad Week -
Thought you saved $60 on that vacuum cleaner? Think again.Many consumers aren’t aware that these supposed sales are designed to manipulate them, said Joe Urbany, professor of marketing at the University of Notre Dame’s Mendoza School of Business and co-author of a new research paper on deceptive pricing.
Wall Street Journal -
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricingResearch by Joe Urbany, professor of marketing at Notre Dame's Mendoza College of Business, critically evaluates two assumptions underlying the FTC’s decision to halt deceptive pricing prosecution.
Shannon Roddel -
Social media marketing most effective when it prompts consumers to start postingNew research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.
Shannon Roddel -
Study finds that people who work hard for their money are less likely to risk their earningsA fascinating new study shines a light on this intriguing correlation, challenging long-standing assumptions and broadening our understanding of the dynamics between effort, earnings, and risk tolerance.
MSN News -
Study shows people who work hard may be bad investorsMoney covered research by marketing professor Chris Bechler which found that people who exert more effort to earn their money are more cautious when it comes to their investments.
Money -
People who ‘work hard’ for their money less likely to take financial risks“Consumers feel greater psychological ownership over their earnings when they work hard for them, which makes them value these earnings more and be more averse to losing them,” says marketing researcher Christopher Bechler in a Study Finds article.
Study Finds -
Why do we pay in cash on some purchases?CBS News covered marketing researcher Chris Bechler's findings that people tend to pay in cash when they buy something that's hard to justify.
CBS News -
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
Research from the University of Notre Dame's Christopher Bechler shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
Shannon Roddel